Being in problem domain is more important than product
I once read that companies should define themselves as solving (or living and breathing) a problem domain rather than as offering a product. The article gave an example of Amazon as a company in the problem space of how to deliver products to customers fast and cheap. This means Amazon is not a website defined by the current iteration of the process-technology curve. It means the company’s essence is in solving a real human problem. The problem domain should have a character of being timeless, which means it’s worth the effort. This perspective gives us a lens to sympathize with the customer and to focus on solving their problems. It also highlights to not obsess over product as the end goal of the company. Of course it remains the case that customers interact with companies through their products and the only way to influence customer experience is to perfect the product. But building products is hard, time-consuming and layered with traps of judgment and direction. It’s much more prudent then to identify the goal of one’s enterprise not with a frail nature of the product, but of the problem space one is solving for. With time, and earnest effort, good products can emerge from being immersed in a customer's problem domain.